Small Data Group

perspectives on everyday ai and data-driven marketing

about your host

articles

  • The Year of Small Data

    Big data has never been bigger. On the heals of a new study (reported here) that shows that investors have pumped $3.6 billion into big data startups this year, and Gartner’s latest Hype Cycle which shows big data quickly approaching the top of the hype “cliff” (along with Consumer 3D Printing and Gamification), one is tempted to see more of…

  • A Brief History of Big Data, Analytics and Small Data

    One of the best parts of my research over the past several months as I worked on DCG’s “Bringing the Power of Big Data to the Masses” study (report now available here)  has been getting to sample both current viewpoints as well as some of the literature and developments from the past 20+ years on…

  • Defining Small Data

    With a flurry of new articles on small data in various publications recently – including Wired, Technorati, and AllThingsD – there’s a growing number of voices contributing to the small data movement (a great thing!). But with these new perspectives, I feel like it’s a good time to re-ground the conversation in an actual definition…

  • Small Data and the Art (and Science) of Merchandising

    Reaching and engaging today’s social, mobile consumer creates unique challenges for retailers. With more than one billion Facebook users, and nearly everyone on the planet with a mobile phone, there’s never been more potential to reach new audiences, deliver compelling omni-channel experiences, and gather new insights on consumer likes and dislikes. Yet these same trends…

Work With allen

From time to time, Allen engages with leadership teams for special projects and speaking engagements, and also does pro bono work with non profits. To check availability please see his LinkedIn profile.

see allen’s current availability via linkedin

Small Data Group