Small Data Group has been a blog and side project created by 5-time CMO, former data scientist, and Forrester alum Allen Bonde – and has been consistently one of Google’s top ranked sites for small data over the past few years. The original mission was simple: provide insightful perspectives for organizations looking to understand both the history and power of data-driven ‘smart’ applications. With the democratization of data science and rise of social platforms, small data has become more mainstream, with Gartner saying that 70% of organizations will shift their focus from big to small and wide data by 2025. But many are still getting started. Especially as applied in “everyday AI” and as a design and engagement philosophy for marketers, CX and insights professionals.
Want to see what Allen has seen saying about the role of social data and AI in consumer insights? Check out his recent posts on the Synthesio blog and also Ipsos.com. Interested in having him do a workshop or speak at your event on small data, everyday AI, or building an agile, data-driven marketing function? Please reach out!
As we share ideas and post from time to time, we welcome your suggestions and input as well.
To learn more please contact Allen via email: allen AT allenbonde.com.
sample speaking engagements:
Top Strategies to Retool Your B2B Commerce Experience at Adobe Summit
Selling On B2B Marketplaces at Forrester B2B Summit
How to Explore Your Market with AI-Enabled Consumer Intelligence, Greenbook IIEX North America
A Future Fit Tech Strategy, MACH Alliance Webinar
Opening Keynote, Magnolia NEXT
CEM Track Keynote, Open Text Enterprise World
Think Fast, Think Small: Delivering the Power of Big Data Analytics for Everyday Tasks, Predictive Analytics World
Small Data: a Brief History and a New Design Philosophy, SPARK Boston (at OpenView Partners)
Making Data Beautiful for Business Users, TDWI Webinar